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Seventeen Snapchat Reel
TYPE
Campaigns
YEAR
2018
CREDITS
Creative Director: Nick Neubeck
Design Director: Katja Cho
Designer: Sade Adeyina
Motion Designer: Hayeon Kim
This reel is a curated showcase of the motion graphics I animated for Seventeen’s Snapchat Discover channel. It compiles the best moments from a high-volume series of vertical animations, demonstrating how I consistently brought static designs to life through kinetic typography and energetic transitions. Working in collaboration with the designers, I animated these daily editorial features to be fast-paced and "snackable." This montage captures the overall visual language we established to maximize retention and stop the scroll for a Gen Z audience.
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