As a freelance motion designer, I developed a vibrant holiday promotional campaign for Shopbop centered around an eye-catching neon sign aesthetic. The design successfully balanced a fun, celebratory holiday vibe while remaining strictly aligned with the brand's signature color palette. To maximize the campaign's reach across digital platforms, I built out and delivered a comprehensive suite of social media assets tailored to various sizes and aspect ratios. The resulting glowing visuals provided a cohesive, high-energy experience to drive engagement during the busy shopping season.