As Art Director for motion at ABC News, I directed the visual identity for the GMA Summer Concert Series (2023–2024). I led the development of a high-impact graphics package, collaborating with producers and directors to ensure brand consistency across a fast-paced broadcast schedule. By navigating the specific aesthetic needs of world-class musical artists, I delivered a cohesive on-air system for a national audience. This project demonstrates my ability to manage the end-to-end creative process for a premier live television event.